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From vision to execution
impact at every stage
Over 20 years of experience in building and scaling technology startups, with a strong focus on strategy, marketing, organizational development, and leadership during dynamic growth phases.
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Currently engaged in a deliberate phase of professional development, with a focus on innovation & change management and human-centered leadership and organizational models.
Selected Track Record
Founder & Bootstrapped Exit (Asset Deal) to CA Customer Alliance – scaled to over 1.000 B2B clients across Europe
Scaled ARR for interim clients: from €150k to €1.4m within one year, enablg a €6m pre-emptive Seed Round
Built B2B vertical for a leading online university, supporting a €10m Series A
Leadership
& Interim Roles
2024 - 2025
Chief Revenue Officer
heycare (formerly heynanny GmbH)
Munich/remote (GER)
B2B Employee Assistance Program (EAP) & Family Services – designed to enhance employee wellbeing and reduce absenteeism.
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Focus Areas: New Market Strategies | Remote Team Scaling | Marketing, Sales & Customer Success Optimization
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Key achievements include a comprehensive packaging and pricing overhaul, driving 17% revenue growth, extending initial contract durations by over 93%, and generating positive cash flow. Played a leading role in rebranding efforts to support international market expansion.
2023 - 2024
Director
Business Development
(interim)
Empion GmbH
Berlin/hybrid (GER)
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AI Recruiting Platform – leveraging company culture analysis to match talent based on both hard and soft factors.
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Focus Areas: Product-Market Fit | General Operations | Scaling Full-Cycle Sales | Business Development
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Joined the founding team to design and implement the processes and tools required for rapid commercial growth. Established a billing and cash collection system, built a 6-FTE revenue team, and scaled turnover from €150k ARR to €1.4m ARR, enabling a preemptive €6m Seed Round and expanding the team to over 30 FTEs.
2022 - 2023
Commercial Director
&
Partnerships
Tomorrow University (Tomorrow’s Education GmbH)
Berlin/remote (GER)
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State-Recognized EdTech University – offering remote degrees in sustainability, technology, and entrepreneurship.
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Focus Areas: Product-Market Fit | Business Development | Strategic Partnerships | Branding
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Led the exploration of new markets for academic offerings, establishing B2B solutions for corporate recruiting, upskilling, and innovation management. These recurring revenue streams supported Tomorrow University in securing a €10m Series A.
2018- 2020
Vice President
Business Development
CA Customer Alliance GmbH
Berlin (GER)
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Customer Experience Management Platform – providing interactive touchpoints across individual customer journeys.
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Focus Areas: Mergers & Acquisitions | Consulting | Business Development | Sales | Product-Market Fit
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Served in an interim leadership role, guiding the merger of products and legacy clients from previous start-ups into the acquiring company. Provided strategic consulting and operational support, enabling management to launch a new enterprise-focused vertical successfully.​
2007- 2010
Sales Manager
B2B Sales | Enterprise Acquisition
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Built and established the German-speaking markets for a global leader in media monitoring. Promoted to Team Lead for the launch of social media analytics products. Managed negotiations and contracts with major enterprise clients. Consistently recognized as a top performer with 4× Best Sales Representative awards and inclusion in the 200% Target Club.
Entrepreneurship
& Exits
2014 - today
Advisor & Speaker
Freelance consulting in Start-/ Scale-ups
& Guest Speaker at events and universities
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Topics: Entrepreneurship | New Work | Impact Strategies | Business Concepts & Development | Go-to-Market |
Fundraising & Exits
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The transfer of knowledge and to provide and receive inspiration is a big passion of mine.
2023 - 2024
Founder & CEO
Advisory Board
WeShape.world GmbH
+ CNI Charity Network International gGmbH
Berlin/Bestensee (GER)
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CSR Engagement Platform: Interactive B2B2C-platform to democratize and participate corporate giving in order to generate branding, ownership and purpose for employees.
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General Management | Business Development | Product Management | Fundraising & Grants
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By forming an exceptional founding team and launching a successful MVP, I was able to create a product-market fit. A vehicle non-profit entity was founded to receive and distribute company donations. Our goals and traction suffered severely under the circumstances of the covid pandemic and Ukraine war. Hence, our financial runway unfortunately ended too early. Nonetheless, I was able to exit both entities.
2011 - 2018
Founder & CEO
Toocan GmbH
+ Hotelnavigator GmbH
Berlin/Vienna/Munich (GER)
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Asset deal exit to CA Customer Alliance GmbH
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Online Reputation & Review Management
B2B platform for monitoring and analytics of external and surveyed reviews as well as (social) media posts.
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General Manager | Product Management | Marketing & Sales | HR
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​I founded and bootstrapped Toocan as my very first start-up remotely from Vienna. I was product owner and over-performed in business development so that we were able to acquire 'Hotelnavigator' a competitor from Munich without external funding in 2013. We merged teams and re-launched a combined new product suite reaching over 1.000 company clients from all over Europe with some of the most renowned brands.
Education
& Personal Development
2003 - 2006
Bachelor of Arts
(honours degree)
‘international economics & tourism management’
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Graduated with an Honours Degree, ranked 3rd in the year at an internationally recognized university.
Served as a Student Ambassador, representing the university to prospective students.
Further Skills
&
Interests
Technical & Software Proficiency: Confident handling of a wide range of end-user software and operating systems, including Office, CRM, and CMS applications, e.g.: MS Office | Google Workspace | Asana | HubSpot | Apollo | WordPress | Notion | LexOffice | DATEV …
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Languages & Communication: Professional correspondence with corporate stakeholders in English (C2) and German (native), working knowledge of French (B1), Spanish (A2), and Italian (A2).
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Sports & Personal Balance: Former competitive Muay Thai athlete and coach for professional fighters; running, including half marathons. Family-oriented: happily married with two sons, monthly reflection sessions. Passion for spending time in nature and traveling.
